Do you have a digital marketing strategy?
2016 Update: Since 2012 we have run an informal poll to see how widely used digital marketing strategies are. The results have shown some big improvements over the years. A few years ago we found around two-thirds to three-quarters did not have a digital marketing plan. Now that number has shrunk to 44% in latest survey, although that is still quite high, and means many are doing digital with no strategy in place. Visit Our page Facebook
When we did the research for our free Managing Digital Marketing report published in 2016 we were interested to see how this percentage looked for a defined sample. This is what we found:
2016 Update: Since 2012 we have run an informal poll to see how widely used digital marketing strategies are. The results have shown some big improvements over the years. A few years ago we found around two-thirds to three-quarters did not have a digital marketing plan. Now that number has shrunk to 44% in latest survey, although that is still quite high, and means many are doing digital with no strategy in place. Visit Our page Facebook
When we did the research for our free Managing Digital Marketing report published in 2016 we were interested to see how this percentage looked for a defined sample. This is what we found:
